Chenchen Huang, a member of
Lynn's College of Hospitality Management faculty was recently selected to presented his paper at the
Travel and Tourism Research Association (TTRA) in June of 2008. This document called
A Study of U.S. Timeshare Owners states among many other exciting claims that
Quote:
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Timeshare Owners Tend to Revisit Often and for Longer, There-by Boosting the Local Economy.
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This announcement was recently published at the
Lynn University website and the complete article is quoted below and a link to the original article is accessible
HERE.
Quote:
University News
Hospitality Professor Says the Timeshare Industry a Boon for South Florida and the State, But More Opportunities Exist
Timeshare Owners Tend to Revisit Often and for Longer, There-by Boosting the Local Economy says Huang
Published Thursday, March 27, 2008 12:00 pm
Chenchen Huang, a recent addition to Lynn's College of Hospitality Management faculty, was selected to present his paper, "A Study of U.S. Timeshare Owners," at the Travel and Tourism Research Association (TTRA) 2008 Annual Conference in Philadelphia this June. Huang's paper (which discusses owner's "civic engagement, perceptions of tourism planning, and willingness to participate in tourism planning") references techniques for further engaging timeshare owners.
"The timeshare industry," according to Huang, "is one of the fastest growing sections of the hospitality and tourism industry, and Florida is the number one timeshare resort destination in the country." A 2006 study conducted by the American Resort Development Association (ARDA), noted that the annual sales revenue of timeshares for the U.S. was over $10 billion, and in 2005, the timeshare industry contributed approximately $92 billion to the U.S. economy.
South Florida's warm weather, beaches, friendly people, and attractions, make it a primary location for both domestic and international timeshare owners who tend to be frequent leisure travelers and often return to the same destination. Studies show that compared with average leisure travelers, timeshare owners tend to travel more frequently and spend more money during their stay, which is very important for the local economy.
"By engaging timeshare owners through various ways and facilitating them to connect with their timeshare resorts and with the South Florida area, timeshare developers and management companies in South Florida will stay ahead of the game," says Huang. "If timeshare owners are more connected and engaged, they might visit south Florida more frequently, stay longer, or buy new timeshares in the area."
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